Product Specialist (Sales Associate)

Becoming a Product Specialist

For over 55 years, The Rick Case Organization has been helping Product Specialists grow and succeed. Even if you have little to no sales experience, we will put you on the path to success.

We will find the perfect fit for you

With over 16 stores and 12 Brands we will find the right dealership for you.

Our Culture is simple “Treat every Customer as we would our best friend!”

Our goal is provide our customers with the best service, best value products and facilities of the greatest convenience in a pleasant environment that exceeds their expectations, while operating with the highest levels of honesty, integrity, responsibility and professionalism.

We give you the tools to succeed

Training is key to be successful. At Rick Case, we offer a wide verity of sales training, both online and in person.

Grow with us

Our business is growing, and we want our employees to grow with us. Whether it is the traditional sales track, or an untraditional route, we want to help our employees find their career path. Check out our employee testimonials page to see how they grew with us.

Product Specialist Duties:

  • Understands automobiles by studying characteristics, capabilities, and features; comparing and contrasting competitive models; inspecting automobiles.
  • Develops buyers by maintaining rapport with previous customers; suggesting trade-ins; meeting prospects at community activities; greeting drop-ins; responding to inquiries; recommending sales campaigns and promotions.
  • Qualifies buyers by understanding buyer's requirements and interests; matching requirements and interests to various models; building rapport.
  • Demonstrates automobiles by explaining characteristics, capabilities, and features; taking drives; explaining warranties and services.
  • Closes sales by overcoming objections; asking for sales; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, and financing.
  • Enhances dealership reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.